Setting: Copenhagen , late 19th century and jakobsen has just discovered a new grain to make great beer. He sets up a factory on a hill on the outskirts of town and soon becomes denmarks wealthiest man. Jakobsen calls his new concoction carls berg named after his second new creation, carl -and in a way typical of industrialists- makes his son and the place of the factory into one name: carlsberg.
Time passes, Jakobsen builds a beautiful yet ostentatious mansion next to the factory and watches his baby grow into a sensitive artistic boy. Carl, fearing his fathers dissaproval gives up his artistic pursuits to make beer . He borrows money from him and sets up another factory next to the mansion, calling his brand "new carlsberg" . It is a greater success than his fathers.
Jakobsen is not happy with young Carls endeavor and rewards his son with a disinheritance sealing off the windows on the left wing of his mansion so as to never set eyes on his sons factory . Soon after, he dies, turning his estate into a non profit foundation.